In the fast-paced and competitive business world, achieving product-market fit is a fundamental goal for startups and businesses. To navigate this complex landscape, 10XDigital Networks has developed a creative digital marketing strategy known as The Water-Testing Method.
This approach combines Quick Audience Research, Creative Content Creation, Targeted Advertising Campaigns, and Analytical Review to Gain Valuable Insights into Market Dynamics by investing a minimum Adspend Budget for a Limited Timeframe to Test the market and ensure a successful product market fit by learning the data which is produced by / during the campaign.
Tejas Gusani, Business Developer / Marketing strategist / Director at 10XDigitalNetworks.com
Water-Testing Method Digital Marketing Strategy is about Crisp Timeframe, Small Adspend, and Focused KPI.
Digital Marketing Objectives for the Water-Testing method are to learn the Reach, Engagement, CTR, Conversion Rate, and ROAS within 15 to 30 days of start. This is what makes it a strategy worth applying to test the market for your offers, products, services, or your digital brand.
Here’s how we execute the Water-Testing methodology.
*stages below are with estimated human hours required to fulfill the delivery.
Client Consulting:
Building a Solid Foundation with Client consulting is the initial phase of the Water-Testing Methodology. It involves in-depth discussions and consultations with the client to understand their product, target audience, and market dynamics. This process helps identify the unique selling propositions of the product, analyze market trends, and determine the overall size of the target audience. By gaining a deep understanding of the client’s business, the Water-Testing Methodology ensures a solid foundation for subsequent activities.
Creative Content Creation:
Engaging the Target Audience with Creative content creation is a crucial aspect of the Water-Testing Methodology. It involves designing captivating and persuasive content to engage the target audience effectively. Different creative formats such as carousels, single post ads, video ads, and research polls are employed to deliver compelling messaging and visually appealing content to increase CTR (Click Through Rate). Copywriting and scripting play a vital role in crafting persuasive messages that resonate with the target audience.
Campaign Setup:
Reaching the Right Audience Campaign setup is a strategic step in the Water-Testing Methodology. Based on the insights gained from client consulting and creative content creation, the optimal advertising platforms are selected. These platforms may include Meta (Facebook), LinkedIn, or Google. Strategic planning is carried out to set campaign objectives, allocate a budget, and identify the target audience. Audience targeting and channel selection are carefully executed to ensure maximum reach and visibility.
Analytical Review:
Extracting Data-Driven Insights using the Water-Testing Methodology incorporates continuous analytical review throughout the campaign duration. Key metrics such as engagement, conversions, and ROI are tracked to evaluate the success of the advertising efforts. Measuring audience response and acceptance helps businesses understand the effectiveness of their messaging and creative content. Real-time adjustments and optimization are made based on the data-driven insights obtained from the analytical review.
Client Coordination:
This is a Collaboration for Success and Client coordination is a crucial element of the Water-Testing Methodology. Effective communication and collaboration between the agency and the client ensure alignment with the client’s objectives, preferences, and feedback. Regular coordination meetings help address any concerns, adapt the campaign strategy, and optimize the overall performance. By fostering a collaborative and productive partnership, the Water-Testing Methodology maximizes the chances of success.
The Water-Testing Methodology developed by 10XDigital Networks offers businesses a comprehensive and strategic approach to assess their product market fit.
By incorporating audience research, creative content creation, targeted advertising campaigns, and analytical review, this methodology empowers businesses to optimize their advertising efforts, gain valuable market insights, and increase their chances of success. By leveraging the power of data and collaboration, the Water-Testing Methodology positions businesses to make informed decisions and effectively meet the demands of their target audience.
