Market Mapping & Marketing Strategy – For Refrigerant Supplier in UAE.
Market Mapping & Marketing Strategy – For Refrigerant Supplier in UAE.
10XDigital Networks
January 5, 2018
A global HVACR supplier sought to reposition itself in a competitive market, aiming to capture the attention of decision-makers in industries like automotive, cold chain logistics, commercial infrastructure, and industrial refrigeration.
10XDigital Networks partnered with the brand to craft a structured, story-driven campaign. We:
- Conducted a complete HVACR market study, including global demand trends, refrigerant compliance factors, and technological shifts.
- Mapped target decision-makers worldwide, segmenting them into decision-makers, influencers, and operators with precise geo-targeting.
- Designed strategic carousels and single creatives tailored to each product (R134a, R410A, R404A, R507, etc.), ensuring relevance to each buyer persona.
- Created a whitepaper for lead generation, offering industry insights and positioning the brand as a thought leader.
- Deployed a multi-platform ad strategy (LinkedIn, Instagram, Facebook, Google) to ensure maximum B2B visibility.
The Outcome: The campaign strengthened the brand’s positioning, provided decision-makers with clarity and confidence, and established the refrigerant supplier as a global partner of choice in HVACR markets.
